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it off. >> reporter: in january of 1973, while attending uc berkeley, steve landed his dream job with how let's packard. >> they hire med to design their hand--- they hire med to design their hand-held calculator, and it was the first scientific calculator ever, the wing that changed everything for the world. it cost $400 when it was new. in today's money, what is that, $2,000? so they were very valuable. and then i was working on designing some of the chips that were inside these calculators from hewlett- packard. a real highlight of my life, one of the greatest companies in the world, and i wanted to work there forever, i would be an engineer for life at hewlett- packard. >> luckily for us, that was not the case, steve joshes convinced him to go -- steve jobs convinced him to go into business, and it was a match made in heaven. they debuted the apple 1 at the home brew computer club. a diy gathering for like-minded engineers. it caused a commotion. >> that caused a lot of people to start believing we could have a computer in the home some day, and we were thinking an ugly littl
woman that much money. >> mike: but they did and after a stint at the haas business school at u.c. berkeley, she opened this location, one that includes a music venue and has played host to a string of sports and entertainment celebrities. contacts and connections that are leading everett and jones to a southern california expansion. >> i'm also expanding, too. i have a store coming up in los angeles. so future's great. >> mike: along with bricks and mortar and researching opportunities for their ribs in retail, the everett and jones name is spreading across the u.s., the sauce available in 300 stores. and thanks to the internet, internationally orders coming in from fresno to france, from roanoke to russia. it seems once they taste it, well-- >> my mom always said word of mouth is the best advertisement. >> particularly when the words taste so good. >> mike: there is no business that is recession proof but there is one that comes close: pets, and all the stuff people buy for them. americans spent over $50 billion on their pets in 2011, the largest chunk of that on food. there are
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